Born and Bred showcases top-grade hanwoo sourced from Majang-dong, curated by an owner truly “born and bred” there. Spanning four floors, each with its own concept, the restaurant offers a wide range—from signature burgers and steaks to Korean-style grilling cuts and specialty selections by weight. One floor serves a set tasting menu, while another presents a chef’s choice menu that best reflects the restaurant’s identity, so it’s worth choosing your floor in advance.